How do you get customers to care? What gets you noticed in a competitive market? Slider & Associates is a seasoned team of professionals with plenty of answers and the experience to back them up. We offer a full complement of media relations and marketing services. We find ways to make your ideas, your technology, and your products stand out with the people who matter.
We produce results. We set goals and create a plan. Then we work with you to implement it, one step at a time. Because we're a virtual agency, your fees don't support a fancy infrastructure or offices. We give you cost-effective services. And our track record is outstanding.
Strategic Marketing - Create and implement aggressive and effective plans to position your company, technology, and product with key audiences
- Corporate positioning
- Branding
- New product introductions
- Message development
- Communications strategy & plan
Public Relations - Manage crucial information flow and relationships with media, analysts and other industry influencers to promote positive awareness
- Media relations
- Industry analyst relations
- Press/analyst tours
- Blog programs
- International reach
- Media training
Integrated Marketing Communications - Enhance visibility and credibility with clear, targeted, multiple-media messages; leverage efforts with joint communications
- Writing and editorial services
- Customer reference program
- Case study development
- Web services
- Sales presentations
- Partner and channel programs
- Collateral integration
- Direct mail
Research and Measurement - Survey competitors, stake-holders, and potential stakeholders for input to determine marketing and communications direction
- Market research
- Competitive analysis
- Perception audits
Events - Identify key events, secure appropriate opportunities for expert positioning, follow through on technical and tactical logistics
- Trade shows
- Speaker program
- Seminars & conferences
- Webcasts
- Executive leadership forums
- Customer Advisory Boards
Investor Relations - Sustain and increase your company’s relative market value in support of your business strategy and execution
- Proactive introductions and follow-up to broaden the quantity and quality of the investor base
- Appropriate targets to ‘fit’ your business model and growth stage
- Effective consistent positioning of business fundamentals for financial reporting, presentations, releases
- Alignment of marketing/PR and Investor Relations
Corporate Communications - Ensure consistency and penetration of your company's image and messages, reaching from internal teams to global deployments
- Community relations
- Global orchestration
- Employee communications
- Training
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