Slider & Associates is comprised of seasoned professionals with many years of experience in marketing and strategic communications. Based on a long history of working together, our team members have great mutual respect for one another and truly enjoy combining our talents to provide top-notch services to our clients.
Susan Lider
susan@sliderassociates.com
Susan Lider provides strategic marketing and communications counsel and oversees all work done for Slider & Associates' clients. She has more than 20 years of experience in the high tech industry in both corporate communications and editorial management. Prior to starting Slider & Associates in 1994, Susan was executive editor of LAN Times magazine. Before this, she worked for Novell in various corporate communications functions and also has public relations agency experience. Susan has an MS in Education and a BA in Psychology, and has completed computer science and management courses.
Sacha Arts
sacha@sliderassociates.com
Sacha Arts brings more than 15 years of public relations experience with high technology companies ranging from start-ups such as AristaSoft and Integrasoft, to Fortune 100 companies, including Adobe Systems, Hewlett-Packard, Novell, Silicon Graphics, and Sun Microsystems. As the nature of press relations is changing rapidly, Sacha believes the need for skillful and advanced planning of targeted media communications is increasingly essential. She knows what works and doesn't waste time with pointless programs and pitches. Accomplishments include the successful launches of Novell's Network Security and HP's Small Business Solutions Initiatives, Adobe's PrintGear product introduction and the AristaSoft company launch. Sacha is fluent in Dutch, German and French. She holds an International Business Degree from Intercollege in The Netherlands and a B.S. in Public Relations with a Minor in Japanese from San Jose State University.
Teddi Converse
teddi@sliderassociates.com
Teddi Converse provides strategic and tactical planning and support for Slider & Associates' clients. She has more than 15 years of experience in marketing for high technology Fortune 1000, start-up and publishing companies, including large-scale product launches, branding, positioning, channel and partner programs. Teddi's technology areas of expertise include enterprise portals, e-commerce, Customer Relationship Management, front-office applications, Web design and Web marketing, knowledge management, application servers, relational databases, mobile computing, workgroup computing and collaboration, and network infrastructure. She was the director of corporate marketing and communications for Portivity, Inc. and Borealis Technology Corporation. Teddi also served as director of marketing for LAN Times magazine and as the marcom director for the Enterprise Products Group at Novell, Inc. She has a BA in Journalism from California State University, Chico.
Pam Grange
pam@sliderassociates.com
Pam Grange provides writing services for Slider & Associates' clients as well as manages speaker placement and awards programs. She has more than 20 years of experience in high technology spanning many disciplines including writing of press and marketing materials, product marketing/management, technical support and product localization. Pam has held several positions at Novell, Fairchild and the U.S. Government. She has a Bachelor's degree from Brown University.
Amanda Iles
amanda@sliderassociates.com
Amanda Iles has been a writer and communication consultant for technology companies for more than 20 years. Her clients range from start-ups to household names, her experience spans nearly all facets of the technology industry, and her written output includes press materials, case studies, web content, brochures, presentations, articles, annual reports and messaging/positioning documents. Her strengths including understanding and writing clearly about complex technologies and conveying how these technologies fit into dynamic and rapidly evolving market environments. Early in her career, Amanda worked as a writer at a couple of high-tech public relations agencies and served as the life sciences editor/reporter for a major research university. She earned a bachelor’s degree in biology, with a minor in philosophy, from U.C. San Diego and a graduate degree in science communication from U.C. Santa Cruz.
Samantha Leggat
samantha@sliderassociates.com
Samantha Leggat offers clients fourteen years of experience in high tech public relations and marketing writing. She began her career in 1991 with CrossComm Corporation (Marlborough, Massachusetts), and was later recruited to UB Networks. After UB Networks, Samantha joined SOFTBANK, which she left to freelance work, including PR and writing support (SOFTBANK remained a client for two years). Past and present network infrastructure clients include Atreus Systems, eSoft, Extreme Networks, Lantronix, Mapletree Networks, Network Chemistry, Network World, Perfigo Inc., RADGUARD, Riverhead Networks, ServGate Technologies, ShoreTel, SOFTBANK, Symphoniq, and Troika Networks. Clients in the customer relationship management market have included Active Decisions, EnterpriseLink, and Native Minds. Samantha was awarded the Bell Ringer Award from the Publicity Club of New England and has worked to secure numerous "editors' choice" and "best of" awards for clients from magazines and high profile trade shows. Samantha also has significant experience writing customer success stories, editing white papers, and ghost-writing technical feature articles on behalf of clients. Samantha earned her Bachelor of Science in Business Management from the University of Phoenix.
David Lehmann
david@sliderassociates.com
David Lehmann does graphic design including presentations, technical illustrations/diagrams, logo and icon development, graphic content for web sites, and patent drawings. He has done projects for many high technology companies including 3COM, Alteon, Apple Computer, Cyrus Systems, ExtremeNetworks, Federal Express, Hewlett Packard, Hitachi, Membrane Technology Research, Silicon Valley Networks, and Sylantro Systems. David has a BA in Design from Stanford University.
Pam Roberts
proberts@sliderassociates.com
Pam Roberts focuses on business positioning and due diligence to efficiently and effectively apply consistent positioning and messaging for investor communications in coordination with business planning, marketing, public relations, employee communications, and board of directors presentations/meetings. The messaging focuses on clarifying and differentiating the business and investment opportunities and on providing an initial level of due diligence for professional investors newer to the story – to build credibility, to move the professional up the learning curve, to shorten their time-to-decision. She targets appropriate investors based on a cross-section of their industry and financial criteria. Pam holds a B.A. Degree in Sociology from Northwestern University and an M.B.A. Degree in Finance from the University of California, Berkeley.
Elizabeth Saghi
esaghi@sliderassociates.com
Liz Saghi provides financial market intelligence by initiating, building and maintaining relationships with institutional portfolio managers and sell-side analysts worldwide. Liz has developed and implemented strategic IR programs for clients in diverse industry groups, such as technology, consumer products, medical, healthcare, and REITs. She has over 25 years experience with major Wall Street investment firms marketing equity securities and research and raising funds for private equity placements, including international experience in London, Europe, and the Middle East. She holds a B.S. degree in Finance from Boston University.
Noreen Theede
noreen@sliderassociates.com
Noreen Theede provides positioning consultation, market research and industry analyst relations for Slider & Associates' clients. She has more than 25 years of experience in marketing and positioning with over 12 years in the high technology marketplace. Noreen has worked on product and service positioning for companies such as 3M, Proctor & Gamble, Levi Strauss, and Bank of America. She developed and implemented industry analyst relations programs at Novell and Amdahl. Noreen works closely with many important industry analysts including those at Gartner, META, Forrester and Giga. She has an MS in Marketing from the University of Illinois and a BA in Advertising from Michigan State University.
Sudha (Cynthia) Putnam
sudha@sliderassociates.com
Sudha (Cynthia) Putnam has more than 20 years of experience as an editor and writer. Through her work for Fortune 500 companies, small businesses, start-ups, and trade publishers, she has a solid grasp of the business and technology issues facing managers in these environments. As a specialist in marketing communications and business writing for high-tech companies, Sudha has crafted data sheets, white papers, solution overviews, articles, customer success stories, Web content, business plans, and more. Areas of expertise include online security, regulatory compliance, Internet technology, and e-commerce. Clients include Cisco Systems, VeriSign, Sun Microsystems, IDG Books, McGraw-Hill, and University of California. Sudha is noted for grasping new concepts quickly, collaborating flexibly with diverse groups, and delivering clear, high-quality content within tight timeframes.
Cami Hughes
cami@sliderassociates.com
Cami Hughes provides production content layout for Slider & Associates' clients, including data sheets, white papers, brochures, case studies, etc. She has 10 years of high-tech experience. Cami was marketing communications manager at Netscape/AOL and then managed the creative team at start-up Abilizer Solutions. She has also done work for such clients as VeriSign, Netscape, Blue Martini, Kimpton Group, NOLA Marketing and many more. Cami has a Bachelor's degree from Chico State.
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